农产品微商诚信问题与对策

On Wechat Business Integrity Problem and Its Countermeasures for Agricultural Products

微商已经成为农产品营销的重要手段,微商诚信问题也随之产生。农产品微商诚信问题表现为依靠微信"好友"获得的信赖消失、微商交易诚信风险、产品信息过度宣传、虚拟交易环境不真等方面,其根源是微信发送主体、农产品质量标准化、物流渠道、农产品本身所具有的特性等方面存在问题。为此,必须在微商管理、农产品品牌化建设、微商经营环境等方面采取相应的措施,才能推进农产品微商的健康发展。

The wechat business has become an important means of marketing of agricultural products, nessman, quality standards of agricultural products, distribution channel and product characteristics. Therefore, some countermeasures should be taken on wechat management, brand of agricultural products and busi- ness environment to promote the development of wechat business of agricultural products.