大数据时代互联网保险营销模式创新研究

A Research of the Innovation of on-line Insurance Marketing Modes in the Big Data Era

大数据时代的到来,为我国传统保险业创造了一次宝贵的弯道超车的机会。随着传统险企、互联网巨头、上市公司以及创业企业纷纷布局互联网保险,以数据为重要资产的互联网保险领域迎来了全面创新多元化发展的新趋势。本文结合我国互联网保险行业的发展现状及特点,分析了互联网金融对传统保险行业带来的机遇和挑战,最后提出了完善发展互联网保险营销模式的对策建议。

The arrival of the big data era has offered Chinese traditional insurancece indnstry a valuable opportunity of sur- passing insuran industries in other countries. With the participation of traditional insurance companies, internet giants,listed and innovative companies in internet insurance,on-line insurance based on data is facing diversified development and new trends. Based on the development status and characteristics of Chinese internet insurance industry, this paper analyses oportunities and challenges of the traditional insurance industry, and puts forword suggestions in order to improve marketing modes of on-line in- surance.