ISM框架下女性创业绩效影响因素分析——一个创业失败的案例研究

Research on factors affecting women' entrepreneurial performance based on ISM——An entrepreneurial failure case study

采用解释结构模型原理,构建导致女性创业者创业绩效产生及发展的影响因素层级递阶结构模型,明确导致创业绩效发展的基础条件、关键性因素及重要标尺,以及创业绩效产生的路径。在此基础上,通过选取典型女性创业失败案例检验影响女性创业绩效的因素概念模型。研究发现:(1)政策支撑、经济发展水平、创业氛围、法规保障、传统思想、家庭关系等是影响女性开展创业行为和创业绩效的基础条件;(2)追求独立、经济需求、个人成就的创业动机以及角色认知、个性特征成为女性创业者创业绩效的驱动性因素;(3)中介服务、行业环境、进入时机在一定程度会对女性创业绩效产生影响;(4)女性创业者个人资本(决断力、敏捷性、抗风险能力、工作经验、技能水平)、网络资本(合伙团队人力资本、资金链财务资本)、创业管理(战略决策和资源整合能力)、持续创新能力是确保女性创业绩效保持高绩效的根源性因素;(5)产品服务和企业形象的塑造、输出、维护成为影响女性创业绩效的重要标尺。

Using the principles of interpretive structure model to construct the level hierarchical structure model of factors affecting women＇ entrepreneurial performance,and identify clearly the basic conditions,key factors,benchmarks and build path. By choosing a typical entrepreneurial failure case to test the conceptual model. The study found：（1） A series of factors about policy support,the level of economic development,entrepreneurial atmosphere,legal guarantee,traditional thinking,family relationships are the basic condition affecting women＇ entrepreneurial performance.（2） A series of factors including the entrepreneurial motivation（pursuit of independence,economic needs,personal achievements）,role perception,personality are the driving factors.（3） A series of Intermediary service,industry environment,entry timing will affecting women ＇ entrepreneurial performance.（4） Personal capital,network capital,venture management,and sustainability innovation capability are the key factors.（5） The building,output,and maintenance of product service and corporate image are the important benchmarks to measure and reflect the level of women＇ entrepreneurial performance.