基于游客感知的文博特色旅游现状分析——以南通为例

Analysis of the Current Situation of Cultural Tourism Based on the Tourists' Perception——Taking Nantong as an example

以博物馆为目的地的文博旅游,是旅游者感知当地文化、深入了解民风民俗的文化窗口。通过对南通文博旅游的实地问卷、访谈调查以及统计分析,从旅游的资源、服务、交通及周边环境感知等角度分析了南通文博旅游感知及其差异,并探讨有关博物馆旅游感知的影响因素。

Cultural tourism takes museum as the destination, which is the window for the tourists to feel local culture, understand the folk customs. Through field questionnaire of Nantong Museum, interview investigation and statistical analysis, from the perspective of tourism resources, service, traffic and the surrounding environment perception analysis of Nantong Museum Tourism perceptions and differences, the paper explores the factors influencing the museum tourism perception.