论艺术管理的审美特性

Aesthetic Features of Art Management

艺术管理活动及艺术管理学不仅具有管理特性,同时具有十分显著的审美特性,艺术管理学应属于艺术学的重要分支学科。在艺术管理中,艺术管理活动的客体、主体及其管理活动的目标体系均蕴含着丰富的审美意蕴;同任何艺术活动一样,艺术管理活动及其学科研究同样是对美的创造,既是对美的意蕴和审美理想的创造,也有对艺术生产机制的创新,还包括对艺术传播与艺术接受美的效能的创造。艺术管理的审美特征贯穿于艺术管理的全过程,在艺术的创意与策划、艺术生产与运行、艺术传播与营销等各个环节均须以审美为主线。艺术管理在其管理方式与方法上也充盈着审美的意味,无论是对艺术活动的行政管理、法制管理、经济管理、舆论管理以及更为微观的管理方法,均要以审美精神的灌注为其重要的驱动力。

For art management, its object, subject, and its target system all have a rich aesthetic connotation. As same as other art activities, art management activity and its disciplinary research is a creation of beautiful connotation and aesthetic ideal, the innovation of art producing system, and the creation of art transmission and art acceptance. The aesthetic features of art management could be found throughout the whole process of art management. Every segment the creation and planning, production and operation, transmission and marketing must take aesthetics as its principal line. The art management means should also be filled in aesthetic sense. Either administrative management, legal management, economic management, or public opinion management should be filled in aesthetic spirit.