游戏化营销魅力的细致展现——以腾讯公司为例

Meticulous Show of Gamification Marketing Glamour——take Tencent company as an example

游戏化营销作为网络环境下的品牌战略手段,具有实现差异化战略、建立与消费者的有效沟通、提升品牌价值的重要作用。腾讯公司将游戏化融入到产品的每一个细节当中,为用户提供了愉快的情感体验,同时为企业优化营销方式、提高营销效果、增强消费者的消费选择意愿和消费满意度提供了许多有益的启发。

As a means of brand strategy under the network environment, the gaming marketing has to implement differentiation strategy, implement differentiation strategy, establish effective communication with customers, enhance the brand value, create brand experience, and build brand culture. Tencent Company integrates the gamification into every detail of product, which provides users with happy emotional experience and offers enterprises a lot of enlightenments for optimizing sales method, improving marketing effect, enhancing consumers ＇choice intentions and satisfaction.