理解全媒体时代广播文艺的三个维度

To Understand the Three Dimensions of Broadcast Literature and Art in the Times of All-Media

广播文艺作为广播领域三大节目支柱之一,一直以来深受广大听众的喜爱。然而随着新媒体形式的不断涌现,广播文艺市场出现了诸多变化和许多新的特征。结合新时期的媒体传播特征、广播文艺的发展特征,对全媒体时代广播文艺的总体特征、内容特征及受众接受特征进行分析,以期给读者提供一个观察当今广播文艺环境的新视角。

As one of the three most important programs in broadcasting,the broadcast literature and art has long been favored by audiences.The market of broadcasting literature and art has changed a lot and had many new features with emergence of new media.Combining with the characteristics of media communication in the new era,and the development characteristics of the broadcast literature and art to make an analysis on the general characteristics,the content features and the audiences acceptance characteristics of broadcast literature and art in the whole media era,the article provided a new angle for readers to observe the present broadcast literature and art environment.