中美弹幕视频发展差异的文化探源

A Cultural Analysis of the Different Development of Barrage Video between China and the USA

弹幕视频这一新型视频形式近年来在中国广为流行,但在科技强国美国国内却不存在这样的视频观看方式。这在一定程度上是由中美不同文化因素造成的。思维方式的差异形成中美各自的语言表达习惯,使弹幕存在的可能性受到影响;价值观的不同导致中美对弹幕视频的追求存在差异;中美针对数字版权侵权不同的应对策略决定着弹幕视频的活跃程度。

Barrage video, a new mode of video, draws a lot of attention in China. However, it is hardly been heard in America. Several kinds of cultural factors result in this different situation. Different patterns of thinking and language expression influence the possibility of barrage existence. Various values lead to the different pursuit of things. The protection levels of digital copyright in these two countries determine the active levels of barrage video.