新媒体时代高校网络舆情的传播特征及管理对策

The Propagation Characteristics and Corresponding Management Strategies for Network Public Opinion of Higher Colleges in New Media Age

微博、微信等新媒体的快速发展,其影响已经渗透到社会各个领域。其传播的多级高效、载体的多样多元、信息发布主体的隐蔽自由等特性都给高校的舆情管控也带了新的挑战。本文主要探讨了新媒体时代高校网络舆情的传播特征和目前舆情应对存在的问题,提出了新媒体时代高校网络舆情应对处置的新办法。

Weibo, WeChat, such as the rapid development of new media, its influence has permeated various fields of sociey.Its variety diverse spread of multistage efficient, carrier, freedom of information release of concealment and other features to u-niversity public opinion control also brought new challenges. This paper mainly discusses the new media era of university net-work public opinion transmission characteristics, deals with current problems of public opinion and puts forward the universitynetwork public opinion in the new media age to deal with new disposal methods.