艺术创意的知识产权保护与开发

Intellectual Property Right Protection and Development for Artistic Creative

我国知识产权法律主要保护著作权、专利权、商标权和商业秘密以及禁止混淆行为。艺术创意要符合法律的明确规定才能受到保护。艺术创意的所有者可以根据创意的重要性程度、经济价值、保护成本和保护时效等因素来制定出创意知识产权保护的管理方案。艺术创意的经济价值开发既有传统的方式如转让、许可使用,也有结合金融而产生的新模式如投融资、抵押质押等,此外,还需要行政管理机构与公共平台的参与和推动。

The intellectual property laws mainly protect copyrights, patents, trademarks and trade secrets and forbid market confusion acts. Artistic creatives can be protected when they conform to the laws. The owners of creatives can make plans for intellectual property right protection by the creatives＇ importance degree, economic value, protective cost and protective limitations. The development of creatives＇ economic value has the traditional ways such as assignment and license and has the financial modes such as investment, financing, mortgage and pledge. And it also needs the participation and promotion of administrative institutions and public platforms.