“公众认同”对我国体育产业发展的制度创新推动

“Public Identification”Push to the Institution Innovation of Sports Industry Development

公众认同、制度创新与体育产业发展存在深层次的关系,"公众认同"会激发体育产业发展对制度创新的重视,从而由认同形成推动力,推动体育产业发展的制度创新。以文献资料法、制度分析法作为主要研究方法,对制度创新与"公众认同"的内涵,"公众认同"对体育产业发展制度创新的有效作用及构建"公众认同"推动的重点进行探索。研究结果表明:"公众认同"是制度创新的新思路,"公众认同"包括"观念认同"与"事实认同",二者的组合是体育产业发展所需制度创新的思想基础和实践驱动力;通过公众的"体育产业知悉"认同、"体育文化"认同及"体育消费"认同能有效推动体育产业发展的制度创新,从而提升我国体育产业的发展速度。以推动我国体育产业快速发展,满足人们日益增长的体育消费需求,促进我国经济增长方式的顺利转变。

There is a deep relationship among public identification,institution innovation and sports industry development. Public identification can stimulate the sports industry development to attach great importance to institution innovation,and thus forms the driving force to promote the institutional innovation of sports industry development.The author explored the connotation of institution innovation and ＂public identification＂,the effective effect of＂public identification＂on institution innovation of sports industry development,and the focus of promoting construction of＂public identification＂by the methods of literature research and system analysis. The results shows that＂public identification＂including＂concept identification＂and＂fact identification＂is a new idea of institutional innovation. The combination of the two is the ideological basis and practical driving force of institutional innovation for the development of sports industry. It can effectively promote the institutional innovation through the public identification of ＂sports industry recognition＂,＂sports culture＂and ＂sports consumption ＂,so that to push the rapid development of sports industry,to meet people＇s growing demand for sports consumption,and to promote the smooth transition of China＇s economic growth mode.