基于MapR的IPTV用户收视行为分析的方案与实践

Scheme and practice of IPTV user viewing behavior analysis based on MapR

互动电视业务开放平台是运营商的互联网+IPTV转型实践,是用户、终端、内容、商家等之间相互连接的枢纽。平台目前拥有百万级的活跃用户,每天产生接近1 TB的用户收视行为、系统运行日志等数据,这些数据可用于业务运营分析、用户画像、系统运维分析等。MapR是适合此类分析的大数据处理框架之一,结合实际需求介绍MapR的主要特点、核心组件,阐述基于MapR的分析系统的架构设计及应用效果。

Interactive TV business open platform is the internet and IPTV transformation practice for operators. It＇s the interconnected hub between users, terminals, content, business and other. The platform now has millions of active users, generating nearly l TB of daily viewing activity and system log data. They can be used for business analysis, user portraits and system analysis. MapR was one of the large data processing frameworks suitable for this kind of analysis. The main features and core components of MapR were introduced combined with actual demand, and the architecture design and application effect of analysis system based on MapR was elaborated.