阅读推广视域下用户参与协同服务与用户满意度关联研究

Study on the Relationship Between User′s Participation in Collaborative Service and User′s Satisfaction from the Perspective of Reading Promotion

用户参与阅读推广协同服务已成为不可逆转的趋势。对用户参与及其满意度的内在关联机制进行研究,可以为科学化开展用户参与阅读推广实践提供依据。本文设定用户参与与满意度的关联模型与研究假设,以参与阅读推广活动的大学生志愿者为研究对象,通过实证调查验证模型与假设的合理性。研究显示:用户参与的3个维度对用户满意度呈正向影响关联,但影响程度不同;通过用户满意度的"中介"作用,用户参与对用户后期行为有间接影响。提供多元参与途径,建立互利共赢参与机制,注重对核心参与用户的培养是提升阅读推广用户参与绩效的可行策略。

User＇s participation in collaborative service of reading promotion has become an irreversible trend. The research of the internal relation- ship between user＇s participation and user＇s satisfaction can provide the basis for scientific development of user＇s participation in reading promotion practice. This paper sets up the relationship model and the research hypothesis of user＇s participation ar/d user＇s satisfaction and takes university student volunteers as research object. Through the empirical investigation, it verifies the rationality of research model and the hypothesis. The study shows that the three dimensions of user＇s participation have an impact on user＇s satisfaction, but the degrees of influences are different; by the intermediary role of user＇s satisfaction, user＇s participation has indirect effect on the user＇s further behavior. Providing multiple ways of participa- tion, establishing a win-win participation mechanism, and focusing on training of the core users are the effective strategies of improving the user＇s participation performance in reading promotion.