“互联网+”体育发展中存在的问题及成功平台模式的研究

Problems of Internet+Sport Development and Successful Platform

分析了"互联网+"体育发展中存在的问题:线上线下严重脱轨;缺乏独特的商业模式;未能帮助用户从低频转向高频。通过对阿里体育、Fell健康、暴风体育等成功平台模式的研究,阐释这些平台的不同差异化模式对于创业者的借鉴意义。

The paper analyses the problems of the internet＋sport development,including disconnection between the online and offline models,lack of special commercial models and failure to help the customs transform from low frequency to high frequency.The paper also discusses the significance of the different models of the platforms to the entrepreneurs based on the researches of the Ali Sport,Fell Health and Baofeng Sport.