职业篮球赛事包装的愉悦性研究

Entertainment of Professional Basketball Event Package

以我国职业篮球赛事包装的愉悦性为研究对象,采用赛场观摩、比较分析等方法,运用消费文化理论和接受美学相关原理,考察了职业篮球赛事包装愉悦的内涵、层次及特征,旨在把握职业篮球赛事包装愉悦性的本质规律。

With the research methods of match observation and comparative analysis,the paper discusses the connotation,level and features of entertainment of professional basketball event packaging based on consumption culture theory and recipient aesthetics theory in order to grasp the nature and rules of entertainment of professional basketball event packaging.