2016年体育旅游参与现状调查:人群画像与消费图谱

Investigation of Current Sports Tourism in 2016:Population Portrait and Consumption Map

运用问卷调查、深度访谈等方法,就体育旅游参与人群概况、参与项目现状与需求、消费现状及趋势等方面展开研究,并就潜在市场、区域联动、人才培养、保障机制等提出了对策建议:出台相关激励政策,推动旅游发展;发挥各地特色,合理开发体育旅游资源;细分市场,开发体育旅游产品;进行关联开发,强化区域联动作用;加强专业人才培训,提高满意度;加强监督机制,重视安全保障。

With the research method of questionnaire investigation,investigation is made for current sports tourism participation population,current sports tourism projects and needs,current consumption and trend.The paper proposes countermeasures in the aspects of potential market,regional interaction,talent cultivation and guarantee mechanism,including making encouraging policies,exploring sports tourism resources,exploring sports tourism products,strengthening the regional interaction function,strengthening the professional training and emphasizing security and supervision.