论冬季奥运会会徽的体育符号文化

On The Sports Culture Symbols Of The Winter Olympic Emblem

阅读奥林匹克运动学、符号学经典著作,采用文献、逻辑、演绎等研究方法,对历届（1924-2018年）冬季奥运会会徽资料进行整理研究,借鉴符号学原理与中国传统文化中的“神、意、形、蕴”4个维度进行分类、结合与探讨,结果表明：冬季奥运会的精神传递、历史记录、图形结构、设计理念都可以从会徽的体育符号文化中寻找答案,并且通过此种符号的方式进行记录与传播.以期通过本文的撰写重新构思体育符号文化在冬季奥运会会徽中的应用,为体育符号学学术探讨提供参考.

Reading Olympic kinematics and semiotic classics with literature, logic, deduction and other re- search methods, this paper researches the previous （1924 - 2018 ） Winter Games emblem collate data, draw- ing on semiotic theory and Chinese traditional culture, ＂God intended , shape, Yun ＂four dimensions are clas- sifted. The results showed that the spirit of winter passed, history, graphical structure, the design concept of the Olympic Games may be looked for answers from the emblem of sports and cultural symbol, and such sym- bols by information recorded and disseminated. To the adoption of this writing rethink sports symbol Culture in the Winter Olympics emblem, provide a reference for sports semiotics academic research.