大学生羽毛球运动消费现状与需求的调查分析——以湘南学院为例

The Analysis Of The Consumption Situation And Demand Of Badminton Sport In University——A Case Study Of Xiang Nan University

运用文献资料法、问卷调查法等方法对湘南学院学生羽毛球运动消费现状与需求进行了调查.结果发现,大一、大二是主要的消费者,且男性明显比女性多;生活费为1001～1300元的在羽毛球消费上占得比例较大,并且消费主要集中在51～ 150元之间,生活费高的消费水平明显高些.在消费需求方面,以球、线为主,运动损伤治疗又作为新的消费需求出现.调查结果给大学生羽毛球运动的发展提供参考.

In this paper, using the methods of literature, questionnaires and other research method, the au- thor makes an investigation of the present situation of consumption and the demand of badminton sport of college students in XiangNan. The results showed that freshman and sophomore were the main consumers, and men are more than women; Living expenses for 1001 - 1300 yuan on the badminton consumption accounted for larger proportion, and consumption is mainly concentrated on 51 -150 yuan, consumption level significantly higher cost of living is high. In terms of consumer demand, with the ball, the line is given priority to, sports injury treatment appeared as a new consumer demand. The survey results provide a reference to the development of u- niversity badminton movement.