基于资本转换理论的高校社会捐赠动力研究

Social Donation Motivation in Colleges and Universities Based on Capital Transformation Theory

根据布尔迪厄的资本转换理论,社会对高校捐赠是有动力驱动的行为,社会对高校进行捐赠是为了达到资本转换,实现资本再生产的目的。在此理论基础上,运用调查问卷和访谈相结合的方法总结归纳了影响高校社会捐赠这一行为的主要动力因素,对这些动力因素运用层次分析法建立矩阵模型,两两比较计算权重,按照权重大小排序,从而得出影响高校社会捐赠的最重要动力因素。研究表明,国家的经济发展水平、社会责任感、捐赠免税政策以及相关法律完备是影响较大的因素;高校的募捐机构建立、网络平台建设、学校声誉对捐赠影响较大。文章以高校社会捐赠动力为对象,运用实践经济学的资本理论进行分析和解释,运用层次分析法进行研究,在选题、理论视角和研究方法上具有一定的创新。通过研究找到促进高校社会捐赠的深层次原因,从而激励社会各界广泛参与到高等教育发展的大潮中来,集中社会资源促进高等教育的发展。

based on Bourdieu＇s Capital Transformation Theory, it has been happened that society donate to colleges and universities only when under power. Social donation to colleges and uni-versities is to achieve the goal of capital conversion and capital reproduction. The dissertation try to research the donating action, analysis the main influential factors making the donation action come true, and conclude the feature of the social donation. On the basis of questionnaire investi- gation, the former research and interviews with experts, through research method of AHP （ anal- ysis of hierarchy process）, set a model of donation influence factor. In conclusion, these as- pects, such as economic development level, the sense of social duty, the policy of donation and tax, the law of charity, all these influence donation more and Chinese college and university should set up the inspirit system and strengthen the build of themselves. The research finds out the deep reasons for the promotion of social donation in colleges and universities, so as to encourage the community to participate in the development of higher education.