大学生物质主义与冲动性购买行为:金钱态度的中介作用

Materialism and Impulsive Buying Behavior among University Students:The Mediating Role of Money Attitude

采用物质主义价值观量表、冲动性购买行为量表以及金钱态度量表对720名大学生进行调查,考察了物质主义价值观(包括以财物定义成功和以获取财物为中心)与大学生冲动性购买行为的关系,以及金钱态度在其中的中介作用。结果发现:(1)金钱态度与以财物定义成功、以获取财物为中心、冲动性购买行为呈正相关,冲动性购买行为与以财物定义成功、以获取财物为中心呈正相关;(2)金钱态度分别在大学生以财物定义成功与冲动性购买行为、以获取财物为中心与冲动性购买行为之间的关系中起着部分中介作用。

With a sample of 720 adolescents, this study examined the relationship between college students＇ materialism （including the concern for physical appearance and the concern for achievement） and impulsive buying behavior via money attitude, by adopting the Material Values Scale, the Consumer Buying Impulsivity Scale and the Money Attitude Scale. Results indicated that： （1）The money attitude was significandy positively associated with the concern for physical appearance, the concern for achievement and the impulsive buying behavior;Impulsive buying behavior was significantly positively associated with the concern for physical appearance and the concern for achievement. （2）The money attitude partially mediated the relationship between the concern for physical appearance and impulsive buying behavior, the money attitude partially mediated the relationship between the concern for achievement and impulsive buying behavior.