促进我国农业快速转型升级的路径选择——基于农业品种、品质和品牌管理的视角

Route choice for promoting agriculture rapid transformation and upgrading——In the visual angle of agricultural variety,quality and brand management

分析我国农业转型的时代特征,并指出转型期我国农业面临着农业经营模式不合理和生产过程的不足,以及缺乏农产品营销策略等问题,从重视农业产品品种、品质、品牌管理等3方面探讨我国农业转型的有效途径。

Time feature for China agriculture transformation were analyzed,and the facing problems were promoted,including unreasonable agricultural management pattern,defective producing process,and lack of marketing strategy for agricultural products. Then the effective ways for agriculture transformation and upgrading were put forward including three aspects in the management of agricultural products variety,quality and brand.