项目教学法在高职营销专业创业教育中的应用

Application of Project Teaching Method in Entrepreneurship Education of Higher Vocational Marketing Major

项目教学法是创业教育中首选的教学方法。在营销专业创业教育中应用项目教学法,应选择能与大部分营销专业课程相结合的创业项目,分析创业项目营销活动各阶段的特点,确定与之相结合的营销专业课程及需要完成的营销任务,根据各阶段营销任务的性质,设置相匹配的评价指标,并采取相应的评价方式。

Project teaching method is the preferred method of teaching in entrepreneurship education. Application of project teaching method in entrepreneurship education of marketing major should grasp the following points ： First, select the entrepreneurial projects that can be combined with most marketing courses ; Second, determine the combination of marketing courses and the marketing task to complete according to the characteristics of each stage of the entrepreneurial project marketing activities ; Third,set up the evaluation index according to the nature of the marketing tasks of each stage of the venture project, and the corresponding evaluation method is adopted to evaluate the quality of the evaluation index.