国产高票房IP电影的北美市场竞争力及文化分析

On the North American Market Competitiveness and Cultural Analysis of the Domestic IP Film with High Box Office

国产IP电影在国内市场具有强大票房影响力,但在北美市场竞争力孱弱。此类影片对粉丝群体的迎合,引致大众性和消费性最大程度的扩张,对艺术性等文化质素产生极大挤压,唯利主义成为其显著特征,文化质量堪忧。在提倡文化软实力竞争和中国文化"走出去"的国策背景之下,国产IP电影的文化和意识形态意义需要重视和强化,资本、文化与政治的撕裂应重新整合,从而降低文化安全风险,提升中国文化竞争力,为国家文化安全提供坚实保障。

Domestic IP film has a strong influence on the domestic box office market; however, it is weak in the North American film market. Fan reliance,catering to the mass consumer and the greatest degree of expansion,holding profit doctrine as its salient features,domestic IP film’s cultural quality is worrisome. Under the policy background of cultural soft power competition and the “ going out ” of Chinese culture, domestic IP film’s cultural and ideological significance needs to be noted and strengthened, and the tearing of capital,culture and politics needs to be reorganized, so as to reduce cultural security risks and enhance the competitiveness of Chinese culture.