公共化还是产业化:两大书会发展路径的考察与思考

Public or Industrialization:Investigation and Reflections on the Development Paths of Majie Quyi-Art Gathering and Huji Quyi-Art Gathering

作为当地政府倾力打造的文化品牌,马街书会的产业化开发力度更大,胡集书会则表现出公益化、公共化的发展模式。两相比照,摒弃书会经济属性的政府保护有一些不足,但过分商业化、产业化开发也不足取。在当代书会生命力日趋脆弱的情境下,我们应正视书会的多重属性,顺应书会发展规律,多方合力,共同推动书会进入良性发展状态。

Majie quyi-art gathering and Huji quyi-art gathering are the cultural brands built by the local governments. The former has stronger industrialization, while the latter displays the non-profitable and public developing mode. Compared with the two art gatherings, without the economical protect from the government, there are some shortcomings, such as too much commercialization and industrialization. Under the background of weak life of current art gatherings, the multiple attributes should be respected, and the law of development should be complied, together to jointly promote the prosperous development of art gatherings.