结构洞理论新视角下黄金品牌竞争力的构建

Building of gold brand competitiveness based on structural holes theory

从结构洞理论视角探讨了如何提高黄金品牌的竞争力。研究分析了中国黄金品牌的发展现状、结构洞理论的内涵、深度、结构自主性以及利用结构洞理论提高企业竞争力的可行性。结果表明:黄金品牌可通过加强知识管理、扁平化管理、发挥谈判优势、加强合作以及打破受制于人的局面等策略增强其竞争力。在此基础上,进一步提出了结构洞理论对提高黄金品牌竞争力的作用模型。

The paper discussed the building of gold brand competitiveness based on structural holes theory. It studied the current status of Chinese gold brand development,the connotations,depth and autonomy of structural holes theory,and the feasibility of using the theory to improve enterprise competitiveness. The results show that the competitiveness can be improved by means of strengthening knowledge management,flat management,taking advantage of negotiation,reinforcing cooperation,and the strategy of taking initiative. Based on that,the model of structural holes theory improving gold brand competitiveness is put forward.