1Dellarocas, Chrysanthos, Zhang, Xiaoquan & Awad, Neveen F. (2007).Exploring the value of online product reviews in forecasting sales: The case of motion pictures. Journal of Interactive Marketing, 21 (4), 23-45.
2Epley, Nicholas & Gilovich, Thomas (2001). Putting adjustment back in the anchoring and adjustment heuristic: Differential processing of self-generated and experimenter-provided anchors. Psychological Science, 12 (5), 391-396.
3Epley, Nicholas, Keysar, Boaz, Boven, Leaf Van & Gilovich, Thomas (2004).Perspective taking as egocentric anchoring and adjustment. Journal of Personality and Social Psychology, 87 (3), 327.
4Fishbein, M. (1963).An investigation of the relationship between beliefs about an object and the attitude toward that object. Human relations, 16 (3), 233-239.
5Hennig-Thurau, Thorsten, Gwinner, Kevin P., Walsh, Gianfranco & Gremler, Dwayne D. (2004). Electronic word-of-mouth via consumer-opinion platforms: what motivates consumers to articulate themselves on the internet? Journal of Interactive Marketing, 18 (1), 38-52.
6Hoffman, Donna L. & Novak, Thomas E (1996).Marketing in hypermedia computer-mediated environments: conceptual foundations. Journal of Marketing, 60 (3), 50-68.
7Katz, E. & Lazarsfeld, E E (1955).Personal influence: the part played by people in the Bow of mass communications. New York: Free Press.
8Liu, Yong (2006).Word of mouth for movies: Its dynamics and impact on box office revenue. Journal of Marketing, 70 (3), 74-89.
9Newman, M. (2003).The structure and foundation of complex networks. SIAM Review, 45 (2), 167- 256.
10Northcraft, Gregory B. & Neale, Margaret A. (1987).Experts, amateurs, and real estate: An anchoring-and-adjustment perspective on property pricing decisions. Organizational Behavior and Human Decision Processes, 39 (1), 84-97.
