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“互联网+”众筹模式与青年设计师的关系研究 被引量:1

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摘要 随着社会经济的高速发展,新型"互联网+"众筹模式应运而生,给青年设计师们刚刚起步的事业提供了新的前景。在"互联网+"众筹模式下,既可以给青年设计师创业提供新的机会,解决他们资金短缺问题,为他们的设计重新拓展渠道,让更多创意得以实现,也可以适合青年设计师提升产品创新服务需求,获得更多民间资本以及多方位用户所需的产品。此外,众筹模式在国内的发展过程中青年设计师不仅要注意保护好自己的创意专利,还要关注"为人的需求而设计"的消费趋势和用户的情感化需求,以及关注以公益为导向的创意产品模式。随着众筹平台业务分工的逐渐细化和完善,越来越多的机会将不断涌现,青年设计师应把握好众筹创意产品的设计方向,以便更好地实现自己的梦想。 Nowadays, with the rapid development of the social economy, the new Internet Plus Crowdfunding mode has provided new prospects for young designers to start their design projects. Internet Plus Crowdfunding can provide young designers in the venture with new opportunities to solve their shortage of funds, as well as to re-expand their design channels, so that more creations can be achieved. Internet Plus Crowdfunding mode is more suitable for young designers to enhance product inno- vation and innovative services, access to more private capitals and the actual product test results of multi-faceted users. In addition, in the process of the domestic development, young designers should pay attention to protect their own creative patents, but also concern the consumer trend of the demand-oriented design and user emotional needs, as well as the publie-oriented creativity product model. With the gradual refinement of business divisions of crowdfunding platforms and the increasing emergence of opportunities, young designers should grasp the design orientation of creative products as to achieve their dreams.
出处 《企业经济》 CSSCI 北大核心 2017年第2期143-148,共6页 Enterprise Economy
基金 湖南省社科基金项目"明式家具艺术风格系列化复原研究"(项目编号:13YBB236) 湖南省省情基金项目"湖南制造业转型研究"(项目编号:2012BZZ24) 湖南省省情基金项目"十二五时期湖南省家装行业应对经济通胀预期影响及发展策略研究"(项目编号:201011BZZ47)
关键词 众筹 设计 创意 青年设计师 crowdfunding design creation younger designer
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