英语培训机构的功能定位研究

Research on the Positioning of Functions of English Training Institutions in China

随着中国经济和社会的不断发展,英语教育受到更多人的重视,英语培训机构大量涌现。在发展过程中,我国英语培训市场存在诸多问题,许多英语教育培训机构面临着很大的生存和发展的挑战。运用公共经济学的理论对英语培训机构属性和行业定位的偏差进行分析,探讨培训市场供求关系、社会经济功能、教育服务功能、品牌发展功能四个方面的英语培训机构功能定位,提出其良性发展策略,从而旨在促进英语培训市场有序、健康的发展。

With the constant development of China＇s economy and society, English education is attracting more and more attention. English training institution has been eme development of English training market is continually faced with lish training institutions are apparently facing a great challenge al ly changes. This paper uses public economic theories to analyze tions and the vague positioning of this industry, explores so a lo ong the me rged in large numbers. However, the t of problems. A large number of Engside the severel competition and rapidproperties of English training instituaspects on the functions of English language training institutions from the supply and demand of training industry, the social economic function, the education serving function, marketing services function and the brand function, and provides some the development strategies in order to promote the healthy and orderly development of the English training market.