文化保护视角下民俗旅游开发的反思--以赣南民俗旅游为例

On the Rethinking of Folk Tourism Development under the View of Cultural Protection--Taking Gannan Folk Tourism for Example

民俗旅游产品越来越为高端旅游市场的新宠,民俗文化的消费成为人们出行游玩的重要诉求,在旅游市场中的重要性日渐明显,所以发展民俗旅游是大势所趋。赣南拥有丰富的民俗旅游资源,发展民俗旅游具有绝对的优势,但是在开发过程中也存在一些问题,针对这些问题试从文化保护方面进行探讨并基于钻石模型理论提出建议。

Folk tourism products become more and more popular in the high-level tourism market. The consumption of folk cuhure has become an important demand to the travelers, so to develop the folk tourism is the trend. With rich folk tourism resources , Gannan has absolute advantages to develop folk tourism industry. In the process of developing folk tourism industry, there are some issues to be solved. In this thesis , the authors make a suggestion based on the diamond theory to solve these issues.