20世纪早期西方音乐工业的全球竞争与市场营销

Global Competition and Marketing of the Western Music Industry in the Early 20th Century

本文以1900—1920年西方唱片工业的全球拓展与市场竞争为考察内容,分析了欧洲和美国主流唱片公司的空间布局、市场结构与竞争策略。从生产与销售网络的地理空间布局、音乐产品类型的开发、主流音乐市场与利基市场的差异化竞争等方面具体阐述了格拉莫风、哥伦比亚、林德斯特罗姆、黑天鹅等唱片公司在全球市场渗透及流行音乐(黑人音乐)、歌剧、艺人推广等方面构筑竞争优势的方法与手段。

The research material used for this essay is about the global expansion and market competition of the Western phonograph record industry during the first two decades of the 20th Century. It analyses the market structure and competition strategy of the main European and American record companies such as the Gramophone, Columbia, and Black Swan, etc. and their ways of handling pop music, African American music, opera, and artists' promotion in the world market.