两阶段再制造企业的产品定价研究

Optimal Products Pricing Strategy for Two-period Remanufacturing Enterprises

二手产品的回收再处理是众多制造商和再制造商不得不面对的问题.企业根据实际情况,考虑到顾客对再制造产品的认知差异,一般都是先翻新产品然后再升级再制造产品,因此,顾客对再制造产品的接受程度影响着再制造企业的定价决策,针对该问题构建了一个两阶段模型,其中第一阶段再制造企业将回收的产品进行简单翻新并投放市场;第二阶段,则会将产品拆卸加工再升级.以两阶段的价格作为决策变量分析再制造企业的最优生产策略.通过仿真得出结论,为再制造企业的生产决策提供一些依据.

It is an important problem for remanufacturing enterprises how to deal with the used product by considering the customers＇ perceived value differences to the remanufacturing products.They always refurbish firstly then dismantle and upgrade these products.Therefore,the degree of acceptance by the customer to the remanufacturing product influences the pricing strategy of the remanufacture enterprise.This paper build a two-period model,the first period the remanufacturing enterprises will renovate recycled products simply,then put on the market,and in the second period,they will disassemble and upgrade these product.The two-period of the price as the decision variables analyze the optimal product strategy.We draw conclusions from simulation results and provide some basis for remanufacturing product strategy.