基于动漫文化视阈下的高校易班推广策略研究

Research on Strategies of Promoting E-class Based on the Animation culture in Colleges and Universities

还在试运行阶段的高校易班,暴露出了高校行政化推广、生硬化传播、内容空洞化以及非网络化的若干问题。文章结合对动漫文化的特性研究以及对实际工作的思考,提出了对易班工作建设性的改进意见,主张借助动漫文化的显隐性双重教育优势来增强和完善当前易班工作存在的问题,让易班充满活力,真正实现为教育服务的目标。

E-class in colleges and universities is still at experimental stage, but some problems emerged such as administrative promotion, stiff propagation, hollow content and construction not based on network. To solve these problems, several constructive measures of improving E-class were put forward combing the characteristics of animation culture and practical work, which proposed to enhance and improve the construction of E-class with the explicit and the implicit educational advantages of animation culture to make E-class full of vitality and truly realize the educational service goals.