海南少数民族村寨发展乡村旅游经济的SWTO分析——以海南省什寒村为例

SWTO Analysis of Rural Tourism Economy in Hainan Minority Villages Development——A Case Study of Hainan Shihan Village

在海南国际旅游岛建设的背景下,以黎苗本土文化为特色的海南乡村旅游得到一定程度的开发,但开发程度不够深。就此运用SWTO分析方法,通过对海南省什寒村进行调研分析,找出少数民族村寨发展乡村旅游的优势与劣势,并提出改进的对策,以推动少数民族村寨旅游走上可持续发展的道路。

Under the background of the construction of Hainan international tourism island, the rural tourism in Hainan characterized by the local culture of Li and Miao gains development,but the level of development is not deep. By SWTO analysis method, based on the analysis of Hainan Shihan village, this paper finds out the advantages and disadvantages of rural tourism development in ethnic villages, and puts forward the improvement measures in order to promote the sustainable development of minority village tourism.