摘要
中华民族拥有精美绝伦的历史文物,这些文物是民族文化发展进程的见证而传统手工艺品与历史文物一脉相承,当属民族文化的延续,一直以来传递着经久不衰的魅力并产生极其巨大的凝聚力和正能量本文以品润高端工艺品5A级"一站式"服务营销体系为例,阐述5A级"一站式"服务营销体系的内容,分解5A级"一站式"的具体方式,就主要种类的工艺品在实际市场操作层面的营销结果进行数据整理,通过数据分析得出其对服务营销的价值所在,总结基于价值重构和设计增值的服务营销流程体系指导手册,对未来传统工艺品可持续发展起到较好的借鉴和示范作用。
Chinese nation has many exquisite historical relics, which are the witness of the development process of national culture. As the continuation of the national culture, the traditional handicrafts and historical relies have been passed the enduring charm and generated great cohesion and positive energy. In this paper, taking PINRUN 5A ＂one-stop＂ high-end crafts service marketing system for example, the content of 5A ＂one-stop＂ service marketing system was elaborated, and the specific pattern was decomposed. The actual market operation results of main handicraft were collated. Through the data analysis on the ser- vice marketing value, the instruction manual of service marketing process system design was summarized based on value reconstruction and value added, which would be used for reference and demonstration for the sustainable development of traditional crafts in future.
出处
《家具》
2017年第1期34-37,47,共5页
Furniture
基金
江苏省文化产业引导资金项目(2014)
关键词
传统手工艺品
可持续发展
创新服务
价值重构
设计增值
traditional handicrafts
sustainable development
innovative service
reconstruction of value
value-added design
