大型体育赛事影响体育文化创意产业发展的问题与策略研究

The Research of Problem and Strategy on Large Sporting Competition Affect the Development Sports Cultural Creative Industry

文化与体育融合是推动体育产业和文化产业繁荣发展的重要途径。随着我国举办各种大型体育赛事能力的提高,体育文化创意产业作为体育产业新的增长点也呈现出良好的发展态势。运用文献资料法、逻辑分析等研究方法,分析大型赛事对我国体育产业的影响,大型体育赛事的成功举办及理念的实现,为我国体育文化创意产业发展提供了良好的发展平台,目前我国体育文化创意产业从总体上来说仍处于初级发展阶段,包括人才问题、产业集聚、法律法规等许多问题制约和影响着体育文化创意产业的发展,基于此,提出了在大型体育赛事后使我国体育文化创意产业保持可持续发展的策略。

Integration of culture and sport is an important way to promote the prosperity and development of sports industry and cultural industry. With the improvement of the ability of holding large scale sports events in China. Sports cultural creative industry as a new growth point of sports industry presented a good development trend. This study used literature, logic analysis and other research methods to analyze the impact of big events on our country sports industry. The success of holding the large-scale sports event and the realization of concept in China. It provided a good platform for the development of sports cultural creative industry in our country. However, this industry still in the initial stage of development at persent which includes many problems, such as personnel, industrial concentration, laws and regulations, which could restrict and influence the development of sports cultural creative industry. Based on this, this paper put forward the strategies of sustainable development of sports cultural creative industry in China after the large-scale sports events.