商标价值与企业发展依存度分析

An Analysis of Dependency between Brand Value and the Enterprise Development

在商品经济高度发展的时代,无形资产是企业重要的生产要素,而商标作为无形资产之一,已越来越频繁地出现在交易市场上。随着商标交易的日益增多和经济发展的国际化,商标价值的相关研究也逐渐升温,本文随机选取了一些知名企业为样本,运用回归方法对商标价值与企业发展依存度进行分析,以期为企业经营者制定相关决策提供参考。

In the era of the rapid development of commodity economy, the intangible assets are important productive factors. Trademark, one of intangible assets, begins to show itself on the market more frequently. With the development of trademark trade and the internationalization of economic development, there are more and more studies on the brand value. This paper randomly takes some well -known enterprises for examples, analyzing the dependency of brand value and the enterprise through regression method to provide references for business operators.