移动互联网时代品牌打造

Branding Strategy in Mobile Internet Era

随着移动互联网时代的到来,品牌亦随之进入移动互联网微时代。移动互联网微时代的品牌打造与传统品牌打造有"六大区别",呈现"八大趋势",品牌打造要从"六大核心发力点"入手。

With the advent of the era of mobile Intemet, the branding sense thus enters into the micro mo- bile Internet era. Micro mobile Internet era of brand building and traditional branding show ＂ six big differ- ence＂, ＂eight big trend＂, branding strategy should starts from the ＂six core swimmer＂.