传播学视角下中国海外孔子学院场所精神营造的理论分析与探讨

Theoretical Analysis And Discussion On The Spiritual Building Of The Confucius Institutes Abroad In The Perspective Of Communication Studies

本文从传播学视角出发,将孔子学院定位为一项传播工程和文化传播者,将孔子学院的教学空间概括为语言教学空间、文化体验空间、文化展示空间和公共活动空间四部分,以此为基础,根据受众需求选取文化传播内容,整合中国文化精髓,针对孔子学院场所精神塑造,分别从空间环境品质、文化传播、场所精神营造三个方面入手提出了加强孔子学院文化传播,营造场所精神的相关对策。

From the perspective of communication, this paper defines the Confucius Institute as a communication project and a communicator of culture, and generalizes the teaching space of the Confucius Institute into four parts： language teaching space, cultural experience space, cultural exhibition space and public activity space. Based on the needs of the audience selection of cultural communication content, integration of the essence of Chinese culture, Confucius Institute for the spirit of shaping, from the space environment quality, cultural communication, the spirit of the place to create three aspects of strengthening the Confucius Institute of cultural communication, Related countermeasures.