池州市旅游国际化竞争力评价研究

The City of Chizhou Tourism International Competitiveness Evaluation Research

旅游国际化竞争力是评价一个国家或地区旅游经济能力以及旅游国际竞争力强弱的一项重要指标。通过对池州市旅游业竞争力现状进行定性分析,并构建旅游国际化竞争力评价指标体系对池州市旅游国际化竞争力进行定量评价,研究结果显示池州市处于旅游国际化发展的准备阶段,在旅游国际化发展道路中也存在自身的优势与劣势。池州旅游业必须继续推动旅游产品国际化,采取完善旅游环境建设、培养旅游创新专业人才、加强旅游市场创新等对策,不断提高池州旅游国际化竞争力。

Tourism international competitiveness is an important index to evaluate the ability of a country or region＇s tourism economy and the strength of international competition. Through qualitative analysis about the present situation of Chizhou tourism competitiveness, and build Chizhou tourism international competitiveness evaluation index system for quantitative evaluation on the internationalization of tourism competitiveness, the results showed that Chizhou in the preparation of the internationalization of tourism development in the internationalization of tourism development also has its own advantages and disadvantages. Chizhou tourism must continue to promote international tourism products, to improve the tourist environment construction, cultivate professional talents of tourism innovation, strengthen the innovation of the tourism market strategies, and constantly enhance the competitiveness of Chizhou tourism internationalization.