厦门自贸区跨境B2C电商平台运营优化研究

Xiamen Free Trade Area of Cross- border B2C E-commerce Platform Operation Optimization

跨境电子商务已经成为对外贸易的主要发展方式,影响着全球国际贸易体系,推动跨境电子商务的发展对于我国经济的发展具有非常重要的战略意义。文中通过调查了解厦门目前自贸试验区的跨境电子商务发展情况,深入分析目前厦门自由贸易试验区跨境B2C电子商务平台的建设状况。同时通过研究厦门自由贸易试验区的现行政策,跨境B2C电子商务在建设运营中存在的主要问题,根据目前厦门自贸试验区跨境B2C平台运营过程中存在的主要问题,结合厦门地方特色给予平台运营优化建议。

Cross - border e - commerce has become the main mode of development of foreign trade, the impact of the global international trade system, promote the development of cross - border e - commerce has very important strategic significance for China’s economic development. This paper investigates the development of cross - border e - commerce in Xiamen^ current FTA test area,in - depth analysis of the current situation of the construction of cross - border B2C e - commerce platform in Xiamen free trade test area. At the same time, the current policy of Xiamen Free Trade Zone, the main problems existed in the construction of cross - border B2C e - commerce operations, according to the main problems existing in Xiamen since cross - border trade zone B2C platform in the process of operation, give suggestions to optimize the platform operation combined with Xiamen local characteristics.