建立基于BSC的媒体危机管理绩效评估模型的基本构想

A Basic Conception on Modeling Performance Evaluation of Media Crisis Management on the Basis of BSC

在我国传媒市场改革日益深入的当下,有效的绩效评估对评判媒体危机管理组织、计划、决策水平以及评价各部门工作业绩有重要意义。本文尝试导入平衡计分卡的思想,简要论证它在媒体危机管理中的可行性,从受众、财务、内部流程、学习与成长、政治及社会效益维度等六个方面对媒体危机管理进行绩效评估指标设置,并对评估提出了几点建议。

At present, in the context of furthering reform in Chinas media market. Efficient performance evalu-ation is of great significance in the management, planning and decision - making in the case of media crisis. This paper makes an attempt to introduce BSC and briefly demonstrates its feasibility in terms of media crisis management and gives some suggestions on the index setting and the process of performance evaluation on media crisis management in terms of the audience, finance, internal process and other three aspects.