“互联网+”时代的网络科普创新思维

Innovative Thinking of Popularization in Network Science in Internet-plus Era

"互联网+"的提出给科学普及的网络化发展带来了新的机遇,因此网络科普创新也势在必行。当前网络科普工作存在内容专业性较强,受众反馈存在滞后性,服务个性化不够和缺乏相应的激励机制等问题。应结合互联网的特征,从善用大数据,构建线上线下体系,建设微资源库和发动社会广泛参与等方面,进行"互联网+"时代网络科普创新。

New opportunities have been offered from the concept of “Internet-plus” to science popularization in the network field,which makes innovation of network science popularization a necessity. The paper not only tries to summarize the current situation of network science popularization, but gives such problems as specialized contents, weak feedbacks, insufficient personalized service, and no incentive mechanism. With these as the foundation and considering features of Internet, some countermeasures are provided to innovate the network science popularization in Internet - pus era, in the aspects of utilizing big data,constructing O2O system,and developing micro-resource database so as to mobilize the society to widely participate in the science popularization.