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未来中国建材的战略发展与营销

Strategic Development and Marketing of China's Building Materials in the Future
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摘要 在科学技术的支持下,现今市场经济的发展呈现出繁荣景象。在中国建材发展中,先进技术的应用为整个行业的运营提供了优质的环境。随着经济体制的改革,在城镇建设速度逐渐加快的状况下,对中国建材的经营和发展带来了一定的影响。为了保障中国建材行业的稳定发展,论文从分析中国建材在未来发展面临的机遇与挑战的角度着手,对中国建材在未来的发展战略和营销战略进行探究。 With the support of science and technology, the development of the market economy has a prosperous scene.In the development of China building materials group, the application of advanced technology provides a good environment for the operation of the whole industry.With the reform of the economic system, the speed of urban construction is gradually reduced, the operation and development of China's building materials group has brought a certain impact.In order to ensure the stable development of China's building materials industry, this paper analyses and researches the development strategy and marketing of building materials in China in the future, based on the analysis the opportunities and challenges of China's building materials in the future development.
作者 于国东
出处 《工程建设与设计》 2017年第4期17-18,共2页 Construction & Design for Engineering
关键词 中国建材 发展战略 营销战略 China building materials development strategy marketing strategy
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