也谈体育电视媒体与体育赛事传播

On the Sports TV Media and Sports Events Communication

基于体育电视媒体联姻体育赛事的关系,总结出体育电视媒体在体育赛事传播过程中所具有的赛事资讯传递者、体育精神弘扬者和赛事过程监督者等角色属性,指出体育电视媒体在扮演、转换、承担角色属性的多元化任务分派背景下,体育电视媒体稳健快速发展的创新思路。

Based on the relation between sports TV media and sports events,this paper summarizes the role sports TV media plays in sports events communication as transmitter of sports events,prompter of sports spirit,and monitor of the game process. Besides,the paper puts forward an innovation way of steadily and rapidly developing sports TV media under the situation that sports TV media takes multiple tasks of playing,converting,and undertaking different roles.