城市居民徒步休闲动机研究——基于浙江宁波市调查数据分析

The Motivation of Ningbo Urban Residents' Hiking Leisure

以浙江省宁波市作为研究案例地,对城市居民徒步休闲动机调研数据进行探索性因子分析、单因素方差分析以及独立样本T检验。研究显示:宁波城市居民徒步休闲动机包含5个维度,其均值存在健康放松动机→发展动机→社交动机→知识动机→逃避动机依次递减的特征;在徒步休闲过程中,"保持健康与活力"是宁波城市居民体验徒步休闲活动的首要休闲动机,而"避开责任与义务"没有太多体现;徒步休闲动机的5个维度中,除社交动机外,知识动机、发展动机、逃避动机、健康放松动机在人口统计特征上均存在显著差异。

From the perspective of hiking leisure motivation, this paper makes exploratory factor analysis, single factor variance analysis and independence-sample T test analyses of urban residents in Ningbo, with the help of the SPSS22.0 data analysis software. The study shows that the hiking leisure motivation of Ningbo city residents contains five dimensions, and their average values have a decreasing trend, from ＂healthy relaxing motivation＂ to ＂escaping motivation＂; the primary hiking leisure motivation of Ningbo city residents is keeping healthy and vitality, but the motivation of escaping is less; And the results show that five dimensions are significantly different in demographic characteristics, excepting for social motivation.