四川藏区扶贫旅游开发的SWOT分析与对策思考

SWOT analysis and countermeasures for Pro-poor Tourism development in Zang Region of Sichuan Province

四川藏区是我国扶贫的重点地区,旅游开发是四川藏区实现脱贫致富的重要途径。四川藏区扶贫旅游开发既具有旅游资源丰富、品位高、地域组合良好、旅游市场前景广阔等优势,也有旅游服务设施发展滞后、旅游管理体制和机制不完善、旅游生态环境脆弱等劣势;既有国家和地方发展战略的调整和政策扶持、国家产业结构调整和升级等机遇,也面临着旅游市场竞争激烈、旅游发展的不可预知性因素增多等挑战。对此,应积极采取各种行之有效的措施,进一步加速四川藏区扶贫旅游开发的发展。

The pro - poor tourism development in Zang Region of Sichuan Province has the advantages of a- bundant in tourist resources, high taste, good regional combination, broad prospect of tourist market, etc. , as well as the disadvantages of lagging behind in tourist services, imperfect tourist management system and mecha- nism, weak tourist ecological environment. There exist both chances of national and local development strategy adjustment and policy support, national industry structural adjustment and upgrading, etc. , and challenges of many unpredictable elements such as fierce tourist market competition, tourist development. Therefore, feasible measures should be taken to speed up pro -poor development in Zang Region of Sichuan Province.