新媒体语境下网络新闻标题异化与失范研究

Dissimilation and Anomie of Netnews Headlines in the Context of New Media

新媒体语境下,网络新闻标题在变革中出现了扭曲文意、准黄色化、道德失范、表意朦胧、视角不当、语言低俗等异化和失范现象。新媒体背景下新闻仪式感的丧失、严肃性的消解、遍在共鸣效果的加强是上述现象产生的原因。网络新闻标题应该创新视角、语言、形式,才能回归新闻本真。

In the new anomie, such as distorting media context, headlines of network news tend to show dissimilation and the meaning of the news reports, declining in morality, being ambiguous, adopting improper perspective and using vulgar language. The loss of sense of ritual, the reduction of seriousness and the strengthening of the resonance these phenomena. Network news headlines should effect in the new media context are the reasons behind be new in perspective, language and form in order to return to the truth of the news.