摘要
中国书法作为一种设计符号具有丰富的文化内涵。在包装设计中,书法元素担负着重要作用。它可以突出主题,增强视觉冲击力,引起消费者的较高关注;增加产品的文化内涵;营造产品的传统韵味、地方特色和民族风情;增强设计作品的审美感受。对书法元素的恰当运用能起到促进产品销售、美化日常生活的作用。
Chinese calligraphy, as a design symbol, has rich cultural connotations. In the packaging design, calligraphy element plays an important role. It can highlight the theme, enhance the visual impact, attract the attention of consumers; increase the cultural connotation of the product; create products of traditional flavor and local characteristics and ethnic customs; enhance the aesthetic experience of design works, so as to promote product sales and beautify daily lives.
出处
《黄山学院学报》
2017年第1期101-105,共5页
Journal of Huangshan University
基金
安徽省高校教学质量工程项目(2014jxtd045)
关键词
酒品包装
书法元素
设计
liquor packaging
calligraphy elements
design