基于网络关注度的湖南省居民旅游需求时空特征

Spatiotemporal Characteristics of Residents Tourism Demand for Typical Scenic Spots in Hunan Province Based on Network Attention

收集2014年湖南省3A级及以上旅游景区网络关注度等有关数据,利用季节强度指数、旅游需求偏好指数,揭示湖南省居民旅游需求的时空变化特征,并分析影响其时空变化的主要因素,结果发现:年内居民对景区旅游总需求呈山岭型变化,对单个景区的旅游需求存在单峰、双峰、多峰3种类型;居民对景区旅游需求的年内时间变化主要受到景区资源特性、气候舒适度、节假日、景区景观季节变化等因素的影响,单峰型景区旅游需求的季节性差异相对较大,双峰型和多峰型景区相对较小;全省居民对景区的旅游需求在空间上呈"多中心"分布,其中最主要的3个中心为以凤凰古城为主的湘西景区群、以衡山为主的景区群和以长沙世界之窗等为主的长株潭景区群;居民对景区旅游需求空间分布主要受到景区级别、经济发展水平、景区类型、空间距离、可进入性等因素影响。

This paper revealed spatial-temporal variations on tourism demand of residents in Hunan, and analyzed the main factors affecting the spatial and temporal variation by using the seasonal intensity index and tourism demand preference index based on the data for 2014 about network attention of 3A and above level scenic spots in Hunan. It turns out that, residents demand for scenic spots tourism shows changes like ＂mountain＂ shape for the year, and tourism demand for a single scenic spot presents three types： singlet, doublet and multi-peak. The temporal variation of tourism demand was affected by factors such as attractions resource characteristic, climate comfort, holiday, seasonal changes in scenery. The seasonal differences of tourism demand are relatively large in unimodal scenic spots and small in bimodal and multimodal scenic spots. Residents tourism demand appears multi-center distribution in this province, where there are mainly three centers： scenic groups around Phoenix ancient town in western Hunan, the Hengshan, Changsha window of the world in Changsha-Zhuzhou-Xiangtan. The spatial variation of tourism demand was affected by factors such as the rank of the scenic spot, GDP, the category of scenic spots, spatial distance, accessibility.