互联网语境下“图像人”的生成与高校思想政治教育话语权的科学建构

The Formation of “Image Man” in the Internet Context and the Scientific Construction of the Discourse Power of Ideological and Political Education in Colleges

互联网和电子信息技术的发展加速了话语文化向视觉媒介文化的现代性转型,将图像时代推进到全盛时期并催生了"图像人",传统思想政治教育面临严峻挑战。高校思想政治教育需要对当下日新月异的话语环境有正确的认识,把握话语的"当代性"的社会发展需求,充分利用图像资源,转变话语思维和话语范式,优化话语传播平台,提升话语主体的视觉素养,促进互联网时代图像化趋势下思想政治教育话语权的多维建构。

The development of Interact and electronic information technology has accelerated the modem transformation of the discourse culture to the visual media culture and will advance to the heyday of the era of image and spawned ＂image man＂. The traditional ideological and political education is facing serious challenges. The ideological and political education needs to have a correct understanding of the current rapid environment change, grasp the disclosure＇ s ＂contemporary＂ needs of the social development, make full use of image resources, transform those normal forms of thinking and discourse, optimize the discourse transmission plat- forms, promote the visual literacy of the discourse subject and enhance the multi - dimensional construction of the politically educational discourse power under the visualizing trend of the Interact times.